Professional Experience

Director of Research Communications

Institute Communications at Georgia Tech from 2021 to present

  • Provide strategic guidance and communications support to research units, including the Office of Commercialization, Enterprise Innovation Institute, and Interdisciplinary Research Institutes

  • Lead research news content creation, including videos, graphics, and newsletters, and create outreach strategies to tell the story of Georgia Tech’s research enterprise, both internally and externally

  • Develop relationships with key reporters to expand the reach and impact of research initiatives at Georgia Tech

  • Collaborate with campus communicators to build capacity and enhance collective research storytelling at scale

  • Conduct all communications effort for the Institute’s strategic plan for research, including strategic planning for each project team

  • In 2022, served as principal investigator on a communications grants from the Bill and Melinda Gates Foundation to support support the Generation 2 Reinvented Toilet initiative

Communications Program Manager

College of Engineering at Georgia Tech from 2017 to 2021

  • Strategized and wrote compelling College stories through research, interviews, and content planning with faculty, students, alumni, staff

  • Worked closely with Institute and Research Communications, school and campus communicators to collaborate on and cross-promote stories, videos, and podcasts for maximum reach and impact

  • Managed Helluva Engineer biannual magazine as editor, leading art direction, contributing written content, managing freelancers, conducting market research, and completing a full magazine redesign in 2018

  • Wrote, edited and managed communications assets, including College eBooks, podcasts, research stories, and annual reports

  • Managed reporter relationships to create earned media, as well as paid advertising efforts, including print, online, YouTube, and social

  • Managed organic social media content curation and strategy for LinkedIn and Facebook; coordinated with and provided support and direction for Instagram and Twitter, as well as paid outreach

  • Gathered and analyzed metrics and strategy for all communications efforts through Google Analytics, Cision, and social platforms

  • Led communications and marketing efforts for CREATE-X, an Institute-wide program to instill entrepreneurial confidence in students, including email marketing, media pitching, video creation, and social media

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Education

The University of Chicago - Master’s in Humanities & Film Studies

Emory University - Bachelor’s in Film & Media Studies

Certificates

  • Harvard Business School Online Certificate in Management Essentials

  • Leading Women@Tech Leadership Program

Technical Skills

  • Mailchimp and ActiveCampaign

  • Drupal and Wordpress

  • Adobe Creative Suite

  • Microsoft Office Suite

  • Google Analytics, Cision, and Meltwater

  • LinkedIn

  • Facebook

  • Twitter

  • Instagram

  • YouTube

Senior Manager, Marketing Communications

Applied Systems from 2013 to 2017

  • Collaborated with product management to create release messaging and communications for a suite of software products for markets in North America, the United Kingdom, and Ireland

  • Led project management, writing, and editing for eBooks, whitepapers, infographics, case studies, web copy, webinars, and video scripts from concept to deliverable across all markets

  • Identified, developed, and equipped Applied’s global sales marketing organization with a set of optimal sales enablement tools, including corporate, product, and thought leadership assets

  • Led and managed the corporate advertising program, including all media buys, copy, creative projects, and production

  • Led and managed the North American public relations program, including media relations planning, strategy, and execution

Public Relations Management

AirWatch (acquired by VMware) from 2012 to 2013

  • Wrote and produced all customer case studies in U.S., EMEA, and LATAM for marketing and media

  • Wrote and distributed press releases for global market, liaising with key journalists in technology sector

  • Led and coordinated public relations for all North American events, including management of executive meetings and analyst briefings at all trade shows and conferences

Sales Manager

Meltwater from 2010 to 2012

  • Recruited, managed, and developed a sales team selling PR software to executive public relations and communications companies with 100% outbound sales

  • Developed and maintained enduring consultative relationships with key corporate decision makers in marketing and communications departments

  • Provided software consulting services and communications strategy to drive client objectives

  • Originated business opportunities through prospecting, developing vendor partnerships, writing, and managing requests for proposals

Chief of Staff

Office of City of Atlanta Councilwoman Mary Norwood from 2006 to 2009

  • Managed daily constituent concerns and office finances

  • Coordinated weekly and monthly events; managed all vendors and marketing collateral

  • Produced documentary on affordable housing to raise awareness on policy initiatives

  • Wrote legislation on affordable housing, public safety, and environmental ordinances